Description
Implemented revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
On 1 September 2023, the Korean Fair Trade Commission (FTC) implemented the revised Guidelines on Consumer Protection in e-commerce. The revised Guidelines aim to address issues of "greenwashing," which involves misleading or exaggerated environment…
- Revision and enforcement of guidelines for reviewing environmental labelling and advertising as well as consumer protection guidelines in e-commerce, Korean Fair Trade Commission (FTC) (Official)
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority