Republic of Korea: Implemented revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
Description
Implemented revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
On 1 September 2023, the Korean Fair Trade Commission (FTC) implemented the revised Guidelines on Consumer Protection in e-commerce. The revised Guidelines aim to address issues of "greenwashing," which involves misleading or exaggerated environment…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority