Republic of Korea: Adopted revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
Description
Adopted revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
On 31 August 2023, the Korean Fair Trade Commission (FTC) announced revisions and enforcement of guidelines related to environmental labeling and advertising, as well as consumer protection in electronic commerce (e-commerce). The revised Guidelines…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority