On 9 August 2021, the Competition and Markets Authority (CMA) closed its consultation on Facebook's proposed acquisition of Kustomer. This follows the CMA opening the investigation on 30 July 2021 which included a consultation on the transaction. The CMA has to reach a decision on whether to open up an in-depth investigation or not by 27 September 2021. That decision will depend on if the transaction is deemed to have detrimental effects on competition in any UK market.
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