Description

Issued notice regarding the application of financial promotion order to cryptoassets

On 4 July 2023, the Financial Conduct Authority (FCA) issued a notice to cryptoasset firms outlining the new rules for financial promotions related to crypto-assets, which will take effect from 8 October 2023 and will apply to all firms marketing cryptoassets to UK consumers regardless of whether the firm is based overseas or what technology is used to make the promotion. Notably, the notice outlines the four routes to lawfully communicating cryptoasset promotions to UK consumers: 1) the promotion should be communicated by an FCA authorised person, 2) the promotion should be made by an unauthorised person but approved by an FCA authorised person, 3) the promotion should be communicated by a cryptoasset business registered with the FCA under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (MLRs), or 4) the promotion otherwise complies with the conditions of an exemption in the Financial Promotion Order.

Original source

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, digital payment provider (incl. cryptocurrencies)
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2021-07-20
in consultation

On 20 July 2020, the UK Treasury published a consultation on its proposal to bring certain cryptoas…

2021-10-26
processing consultation

On 26 October 2020, the UK Treasury closed the consultation on its proposal to bring certain crypto…

2022-01-18
under deliberation

On 18 January 2022, the UK Treasury published the results of its cryptoasset promotion consultation…

2022-01-19
in consultation

On 19 January 2022, the UK Financial Conduct Authority published a consultation paper on its propos…

2022-03-23
processing consultation

On 23 March 2022, the UK Financial Conduct Authority closes the consultation on its proposed rules …

2023-06-08
in consultation

On 8 June 2023, the UK Financial Conduct Authority (FCA) opened a consultation for stakeholders to …

2023-07-04
adopted

On 4 July 2023, the Financial Conduct Authority (FCA) issued a notice to cryptoasset firms outlinin…

2023-08-10
processing consultation

On 10 August 2023, the UK Financial Conduct Authority (FCA) closed its consultation on its new adve…

2023-10-08
in force

On 8 October 2023, the Financial Conduct Authority (FCA) advertising rules for crypto assets were i…

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