Progress

Current status
in force
15 Oct 2025 in force
27 Jun 2025 adopted
22 Dec 2022 processing consultation
22 Nov 2022 in consultation

Scope

Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
executive
legislature
Government Body
central government
parliament
consumer protection authority
Implementation Level
national

Timeline of events

15 Oct 2025
in force

Anti-Unfair Competition Law revised version of 2019 amendment including consumer protection regulation enters into force

On 15 October 2025, the second revision to the Anti-Unfair Competition Law enters into force. The revised law includes consumer-protection safeguards and introduces regulatory provisions addressing unfair competition in digital business operations. …

Source
Event type law
Action type implementation
Government branch executive
Government body central government
27 Jun 2025
adopted

National People’s Congress adopted amendments to Anti-Unfair Competition Law including consumer protection regulation

On 27 June 2025, the Standing Committee of the Fourteenth National People’s Congress adopted the second revision to the Anti-Unfair Competition Law of the People’s Republic of China at its Sixteenth Session, with the revised provisions entering into…

Source
Event type law
Action type adoption
Government branch legislature
Government body parliament
22 Dec 2022
processing consultation

Closed consultation for Amendment of Anti-Unfair Competition Law including consumer protection regulation

On 22 December 2022, China’s State Administration for Market Regulation closed the consultation for the draft amendment of the Anti-Unfair Competition Law, which includes consumer protection regulation. The draft updates and expands a number of con…

Source
Event type law
Action type consultation closed
Government branch executive
Government body consumer protection authority
22 Nov 2022
in consultation

Opened consultation for Amendment of Anti-Unfair Competition Law including consumer protection regulation

On 22 November 2022, China’s State Administration for Market Regulation (SAMR) opened a consultation on the draft amended version of the Anti-Unfair Competition Law, which includes consumer protection regulation, until 22 December 2022. The draft up…

Source
Event type law
Action type consultation opened
Government branch executive
Government body consumer protection authority