Digital Policy Alert logo

China: Organisational requirement in Supervision and Management Measures for Live Streaming E-commerce

Progress

Current status
adopted
01 Feb 2026 in force
18 Dec 2025 adopted
10 Jul 2025 processing consultation
10 Jun 2025 in consultation

Scope

Implementers
China
Policy Area
Other operating conditions
Policy Instrument
Organisational requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

01 Feb 2026
in force

Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement enter into force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter into force, defining live-streaming e-commerce as business activities that sell goods or provide services through websites, applications, or other means …

Source
Event type order
Action type implementation
Government branch executive
Government body competition authority
18 Dec 2025
adopted

State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including organisational requirement

On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Live Streaming E-commerce, defining live-streaming e-commerce as business activities th…

Source
Event type order
Action type adoption
Government branch executive
Government body competition authority
10 Jul 2025
processing consultation

State Administration for Market Regulation closes consultation on draft regulations on the supervision and management of live E-commerce including organisational requirement

On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft regulations on the supervision and management of live E-commerce. The regulations require live E-commerce platform operators to establish internal compl…

Source
Event type order
Action type consultation closed
Government branch executive
Government body competition authority
10 Jun 2025
in consultation

State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including organisational requirement

On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation on the draft regulations on the supervision and management of live E-commerce until 10 July 2025. The regulations require live E-commerce platform o…

Source
Event type order
Action type consultation opened
Government branch executive
Government body competition authority