United States of America: FTC opens consultation on Revision of Dot Com Disclosure Guidelines regarding online advertising

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Description

FTC opens consultation on Revision of Dot Com Disclosure Guidelines regarding online advertising

On 3 June 2022, the Federal Trade Commission (FTC) opened a consultation on the possible revision of the Dot Com Disclosure Guidelines on online advertising practices. The main concern of the FTC is that the existing guidelines, issued in March 2013, are abused by companies to justify deceptive practices and avoid liability under the FTC Act. Therefore, the FTC seeks comments on the potential revision of the guidelines specifically concerning the issues of social media advertising, embedded game advertisements, and "dark patterns" (deceptive user interfaces).

Original source

Scope

Policy Area
Other operating condition
Policy Instrument
Consumer protection regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2022-06-03
in consultation

On 3 June 2022, the Federal Trade Commission (FTC) opened a consultation on the possible revision o…

2022-08-02
processing consultation

On 2 August 2022, the Federal Trade Commission (FTC) closed its consultation on the possible revisi…