European Union: European Commission fined Alphabet EUR 460 million for self-preferencing on Google Search in breach of Digital Markets Act

Description

European Commission fined Alphabet EUR 460 million for self-preferencing on Google Search in breach of Digital Markets Act

On 23 July 2026, the European Commission adopted a decision finding that Alphabet breached the Digital Markets Act (DMA) through self-preferencing on Google Search, and imposed a fine of EUR 460 million on the company. Article 6(5) prohibits gatekee…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
search service provider
Implementation Level
supranational
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2024-03-25
under deliberation

On 25 March 2024, the European Commission opened an investigation into Alphabet concerning its self…

2025-03-19
under investigation

On 19 March 2025, the European Commission adopted a preliminary report with findings on Alphabet's …

2026-07-23
in force

On 23 July 2026, the European Commission adopted a decision finding that Alphabet breached the Digi…