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United Kingdom: Department for Transport adopted Automated Vehicles (Marketing Restrictions) Regulations enter into force

Policy overview

Description

Department for Transport adopted Automated Vehicles (Marketing Restrictions) Regulations enter into force

On 7 January 2027, the Automated Vehicles (Marketing Restrictions) Regulations enter into force. The Regulations reserve eight terms for use only in relation to authorised or listed automated vehicles, namely automated, automated driving, autonomous…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
technological consumer goods
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2025-06-10
in consultation

On 10 June 2025, the Department for Transport and the Centre for Connected and Autonomous Vehicles …

2025-09-01
processing consultation

On 1 September 2025, the Department for Transport and the Centre for Connected and Autonomous Vehic…

2026-07-01
adopted

On 1 July 2026, the Department for Transport adopted the Automated Vehicles (Marketing Restrictions…

2027-01-07
in force

On 7 January 2027, the Automated Vehicles (Marketing Restrictions) Regulations enter into force. Th…