Digital Policy Alert logo

United Kingdom: Department for Transport adopted Automated Vehicles (Marketing Restrictions) Regulations

Policy overview

Description

Department for Transport adopted Automated Vehicles (Marketing Restrictions) Regulations

On 1 July 2026, the Department for Transport adopted the Automated Vehicles (Marketing Restrictions) Regulations 2026. The Regulations were laid before Parliament on 7 July 2026, alongside the government response to the consultation, and are subject…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
technological consumer goods
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

Hide details
2025-06-10
in consultation

On 10 June 2025, the Department for Transport and the Centre for Connected and Autonomous Vehicles …

2025-09-01
processing consultation

On 1 September 2025, the Department for Transport and the Centre for Connected and Autonomous Vehic…

2026-07-01
adopted

On 1 July 2026, the Department for Transport adopted the Automated Vehicles (Marketing Restrictions…

2027-01-07
in force

On 7 January 2027, the Automated Vehicles (Marketing Restrictions) Regulations enter into force. Th…