Australia: Competition and Consumer Commission accepted undertaking including infringement penalty of AUD 138,000 from Hismile resolving concerns over misleading social media advertising

Description

Competition and Consumer Commission accepted undertaking including infringement penalty of AUD 138,000 from Hismile resolving concerns over misleading social media advertising

On 10 June 2026, the Competition and Consumer Commission accepted an undertaking from Hismile resolving concerns over misleading social media advertising and confirmed that Hismile paid infringement notice penalties totalling AUD 138,000 following a…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, other service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2026-06-10
under investigation

On 10 June 2026, the Competition and Consumer Commission accepted an undertaking from Hismile resol…