Australia: Competition and Consumer Commission's investigation into Hismile over alleged misleading social media advertising
Progress
Current status
under investigation
10 Jun 2026 under investigation
Scope
Implementers
Australia
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
other service provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition and Consumer Commission accepted undertaking including infringement penalty of AUD 138,000 from Hismile resolving concerns over misleading social media advertising
On 10 June 2026, the Competition and Consumer Commission accepted an undertaking from Hismile resolving concerns over misleading social media advertising and confirmed that Hismile paid infringement notice penalties totalling AUD 138,000 following a…
Event type
investigation
Action type
interim ruling
Government branch
executive
Government body
competition authority