China: Ministry of Industry and Information Technology issued guidance on management of in-app information including prohibiting use of deceptive or misleading prompts
Description
Ministry of Industry and Information Technology issued guidance on management of in-app information including prohibiting use of deceptive or misleading prompts
On 9 June 2026, the Ministry of Industry and Information Technology issued a guidance to internet platforms and smart terminal companies on the standardised management of in- application (app) information windows, including splash screens and pop-up…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, software provider: app stores
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body