China: Ministry of Industry and Information Technology's assessment of in-app advertising
Progress
Current status
under investigation
09 Jun 2026 under investigation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
software provider: app stores
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Ministry of Industry and Information Technology issued guidance on management of in-app information including prohibiting use of deceptive or misleading prompts
On 9 June 2026, the Ministry of Industry and Information Technology issued a guidance to internet platforms and smart terminal companies on the standardised management of in- application (app) information windows, including splash screens and pop-up…
Event type
investigation
Action type
interim ruling
Government branch
executive
Government body
other regulatory body