Republic of Korea: Personal Information Protection Commission issued adequacy resolution approving Naver's personalised AI search agent service

Description

Personal Information Protection Commission issued adequacy resolution approving Naver's personalised AI search agent service

On 27 May 2025, the Personal Information Protection Commission issued a prior adequacy review resolution approving Naver's personalised Artificial Intelligence (AI) search agent service. It was stated that the service uses personal data, including s…

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
ML and AI development, search service provider
Implementation Level
national
Government Branch
executive
Government Body
data protection authority

Complete timeline of this policy change

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2026-05-27
under investigation

On 27 May 2025, the Personal Information Protection Commission issued a prior adequacy review resol…