Republic of Korea: Personal Information Protection Commission's adequacy review of Naver's AI search agent service
Progress
Current status
under investigation
27 May 2026 under investigation
Scope
Implementers
Republic of Korea
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
ML and AI development
search service provider
Government Branch
executive
Government Body
data protection authority
Implementation Level
national
Timeline of events
Personal Information Protection Commission issued adequacy resolution approving Naver's personalised AI search agent service
On 27 May 2025, the Personal Information Protection Commission issued a prior adequacy review resolution approving Naver's personalised Artificial Intelligence (AI) search agent service. It was stated that the service uses personal data, including s…
Event type
investigation
Action type
interim ruling
Government branch
executive
Government body
data protection authority