Description

Hungarian Competition Authority ordered Temu to pay 1.3 billion HUF over unfair commercial practices

On 28 April 2026, the Hungarian Competition Authority (GVH) concluded proceedings against Whaleco Technology Limited, the European operator of the Temu online marketplace, imposing fines and compensation totalling over 1.3 billion HUF for engaging i…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2024-02-27
under deliberation

On 27 February 2024, the Hungarian Economic Competition Authority (GVH) opened an investigation int…

2024-03-13
under deliberation

On 13 March 2024, the Hungarian Economic Competition Authority (GVH) announced the initiation of a …

2026-04-28
in force

On 28 April 2026, the Hungarian Competition Authority (GVH) concluded proceedings against Whaleco T…