China: State Administration for Market Regulation issued notice on key tasks for rectifying Internet advertising market order
Description
State Administration for Market Regulation issued notice on key tasks for rectifying Internet advertising market order
On 20 April 2026, China’s State Administration for Market Regulation (SAMR) issued a notice on key tasks for rectifying the Internet advertising market order. The notice announced a six-month campaign to address the internet advertising market order…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority