China: Notice on key tasks for rectifying Internet advertising market order
Progress
Current status
under deliberation
20 Apr 2026 under deliberation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation issued notice on key tasks for rectifying Internet advertising market order
On 20 April 2026, China’s State Administration for Market Regulation (SAMR) issued a notice on key tasks for rectifying the Internet advertising market order. The notice announced a six-month campaign to address the internet advertising market order…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
competition authority