India: Insurance Regulatory and Development Authority issued advisory on compliance with dark pattern guidelines for insurance e-platforms

On 2 April 2026, the Insurance Regulatory and Development Authority issued an advisory on compliance with dark pattern guidelines for insurance e-platforms. The advisory was directed at regulated entities offering insurance products on e-platforms, requiring them to comply with the Central Consumer Protection Authority's guidelines on the prevention and regulation of dark patterns, issued on 30 November 2023. The guidelines focus on deceptive user interface designs that mislead consumers or manipulate them into unintended actions. The advisory requires regulated entities to conduct a self-assessment and submit a compliance report within 15 days. It also specifies that where non-compliance is found, a remediation action plan with clear timelines must be submitted within one month.