Description

Consumer Protection Cooperation Network found 30% of online traders incorrectly referencing discounts

On 26 March 2026, the European Commission and consumer protection authorities from 23 EU Member States, Iceland, and Norway published the results of a coordinated review of online discount practices during Black Friday and Cyber Monday sales under t…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, other service provider
Implementation Level
supranational
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2026-03-26
in force

On 26 March 2026, the European Commission and consumer protection authorities from 23 EU Member Sta…