European Union: Consumer Protection Cooperation Network investigation into online discount practices
Progress
Current status
in force
26 Mar 2026 in force
Scope
Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
other service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
supranational
Timeline of events
Consumer Protection Cooperation Network found 30% of online traders incorrectly referencing discounts
On 26 March 2026, the European Commission and consumer protection authorities from 23 EU Member States, Iceland, and Norway published the results of a coordinated review of online discount practices during Black Friday and Cyber Monday sales under t…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority