Republic of Korea: Internet and Security Agency published revised guidance on user consent requirements for advertising communications under Information and Communications Network Act

Description

Internet and Security Agency published revised guidance on user consent requirements for advertising communications under Information and Communications Network Act

On 4 March 2026, the Korea Internet and Security Agency, together with the Korea Communications Commission, published a revised guidance on the Information and Communications Network Act concerning the prevention of illegal spam. The guidance is int…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2026-03-04
adopted

On 4 March 2026, the Korea Internet and Security Agency, together with the Korea Communications Com…