Republic of Korea: Revised guidance on user consent requirements for advertising communications under Information and Communications Network Act

Progress

Current status
adopted
04 Mar 2026 adopted

Scope

Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national

Timeline of events

04 Mar 2026
adopted

Internet and Security Agency published revised guidance on user consent requirements for advertising communications under Information and Communications Network Act

On 4 March 2026, the Korea Internet and Security Agency, together with the Korea Communications Commission, published a revised guidance on the Information and Communications Network Act concerning the prevention of illegal spam. The guidance is int…

Source
Event type outline
Action type adoption
Government branch executive
Government body other regulatory body