Italy: Competition and Market Authority fined eDreams EUR 9 million for unfair commercial practices relating to prime subscription services

Description

Competition and Market Authority fined eDreams EUR 9 million for unfair commercial practices relating to prime subscription services

On 27 January 2026, the Competition and Market Authority (AGCM) fined eDreams and its related companies a total of EUR 9 million for two unfair commercial practices involving the use of manipulative design techniques, or “dark patterns”, on its webs…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2026-01-27
in force

On 27 January 2026, the Competition and Market Authority (AGCM) fined eDreams and its related compa…