Italy: Competition and Market Authority investigation into eDreams over unfair commercial practices relating to prime subscription services
Progress
Current status
in force
27 Jan 2026 in force
Scope
Implementers
Italy
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition and Market Authority fined eDreams EUR 9 million for unfair commercial practices relating to prime subscription services
On 27 January 2026, the Competition and Market Authority (AGCM) fined eDreams and its related companies a total of EUR 9 million for two unfair commercial practices involving the use of manipulative design techniques, or “dark patterns”, on its webs…
Event type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority