China: State Administration for Market Regulation issued CNY 30’000 fine against Hangzhou Boheng Culture Media for deceptive advertising practices
Description
State Administration for Market Regulation issued CNY 30’000 fine against Hangzhou Boheng Culture Media for deceptive advertising practices
On 6 February 2026, the State Administration for Market Regulation (SAMR) published a list of typical cases of unfair competition enforcement in the the artificial intelligence sector, including its investigation into Hangzhou Boheng Culture Media C…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority