China: State Administration for Market Regulation investigation into Hangzhou Boheng Culture Media over alleged deceptive marketing practices
Progress
Current status
in force
06 Feb 2026 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation issued CNY 30’000 fine against Hangzhou Boheng Culture Media for deceptive advertising practices
On 6 February 2026, the State Administration for Market Regulation (SAMR) published a list of typical cases of unfair competition enforcement in the the artificial intelligence sector, including its investigation into Hangzhou Boheng Culture Media C…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority