Description

European Commission issued decision not to designate Apple Ads and Apple Maps under Digital Markets Act

On 5 February 2026, the European Commission issued its decision not to designate online advertising service Apple Ads and its online intermediation service Apple Maps under the Digital Markets Act (DMA). The Commission's investigation into the possi…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider, platform intermediary: other
Implementation Level
supranational
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-11-27
under deliberation

On 27 November 2025, the European Commission opened an investigation to assess whether Apple qualif…

2026-02-05
in force

On 5 February 2026, the European Commission issued its decision not to designate online advertising…