European Union: European Commission investigation into Apple regarding possible designation of Apple Ads and Apple Maps under the Digital Markets Act
Progress
Current status
in force
05 Feb 2026 in force
27 Nov 2025 under deliberation
Scope
Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
platform intermediary: other
Government Branch
executive
Government Body
competition authority
Implementation Level
supranational
Timeline of events
European Commission issued decision not to designate Apple Ads and Apple Maps under Digital Markets Act
On 5 February 2026, the European Commission issued its decision not to designate online advertising service Apple Ads and its online intermediation service Apple Maps under the Digital Markets Act (DMA). The Commission's investigation into the possi…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority
European Commission opened investigation into possible designation of Apple Ads and Apple Maps under Digital Markets Act
On 27 November 2025, the European Commission opened an investigation to assess whether Apple qualifies as a gatekeeper under the Digital Markets Act (DMA) in relation to its online advertising service Apple Ads and its online intermediation service …
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
competition authority