China: State Administration for Market Regulation published fifth batch of typical cases in the livestreaming e-commerce sector
Description
State Administration for Market Regulation published fifth batch of typical cases in the livestreaming e-commerce sector
On 30 January 2026, the State Administration for Market Regulation (SAMR) published the fifth batch of typical cases in the livestreaming e-commerce sectorto highlight enforcement actions against companies engaging in deceptive commercial practices…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority