China: State Administration for Market Regulation fifth batch of typical cases in the livestreaming e-commerce sector
Progress
Current status
in force
30 Jan 2026 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation published fifth batch of typical cases in the livestreaming e-commerce sector
On 30 January 2026, the State Administration for Market Regulation (SAMR) published the fifth batch of typical cases in the livestreaming e-commerce sectorto highlight enforcement actions against companies engaging in deceptive commercial practices…
Event type
order
Action type
ruling
Government branch
executive
Government body
competition authority