United States of America: California Department of Justice launched investigative sweep into surveillance pricing under California Consumer Privacy Act

Description

California Department of Justice launched investigative sweep into surveillance pricing under California Consumer Privacy Act

On 27 January 2026, the California Department of Justice launched an investigative sweep into businesses’ use of consumers’ personal information to set targeted, individualised prices for goods and services, referred to as surveillance pricing. The …

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
subnational
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2026-01-27
under deliberation

On 27 January 2026, the California Department of Justice launched an investigative sweep into busin…