United States of America: California Department of Justice investigative sweep into surveillance pricing under California Consumer Privacy Act
Progress
Current status
under deliberation
27 Jan 2026 under deliberation
Scope
Implementers
United States of America
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
central government
Implementation Level
subnational
Timeline of events
California Department of Justice launched investigative sweep into surveillance pricing under California Consumer Privacy Act
On 27 January 2026, the California Department of Justice launched an investigative sweep into businesses’ use of consumers’ personal information to set targeted, individualised prices for goods and services, referred to as surveillance pricing. The …
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
central government