Republic of Korea: Fair Trade Commission imposed corrective measures on KT Corporation for deceptive pre-order advertisements
Description
Fair Trade Commission imposed corrective measures on KT Corporation for deceptive pre-order advertisements
On 23 January 2026, the Fair Trade Commission (FTC) imposed a corrective order and an administrative fine of KRW 5 million on KT Corporation for misleading consumers during the Galaxy S25 series pre-order campaign. The enforcement action concerns ad…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
infrastructure provider: internet and telecom services, platform intermediary: e-commerce, technological consumer goods
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority