Republic of Korea: Korea Fair Trade Commission investigation into KT Corporation over alleged deceptive pre-order advertisements
Progress
Current status
in force
23 Jan 2026 in force
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
infrastructure provider: internet and telecom services
platform intermediary: e-commerce
technological consumer goods
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Fair Trade Commission imposed corrective measures on KT Corporation for deceptive pre-order advertisements
On 23 January 2026, the Fair Trade Commission (FTC) imposed a corrective order and an administrative fine of KRW 5 million on KT Corporation for misleading consumers during the Galaxy S25 series pre-order campaign. The enforcement action concerns ad…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority