China: Implemented Measures for the Administration of Online Live Marketing (Trial Implementation) introducing service access restrictions
Description
Implemented Measures for the Administration of Online Live Marketing (Trial Implementation) introducing service access restrictions
On 25 May 2021, the Cyberspace Administration of China (CAC) and six other state departments implemented the Measures for the Administration of Online Live Marketing (Trial Implementation) regulating the online live-streaming market. The Measures apply to both live-streaming platforms and live streamers and include rules on identity requirements, content management, and the protection of minors. Platforms must establish robust mechanisms for account registration and cancellation, minor protection, and data security. In addition, platforms must identify live streamers, which have to be at least 16 years old or otherwise provide guardian consent. Further, the Measures set out rules on oversight and legal liability.
Original sourceScope
Policy Area
Authorisation, registration and licensing
Policy Instrument
Prohibition of goods and services
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body
Key regulatory dimensions
Regulated subjects
The businesses, government agencies or individuals affected by this policy or regulatory change.
producer / supplier
1
Type
Private organisation
Economic activity
streaming service provider,other service provider
Category
All
Policy change by business practice
The detailed activities within the scope of this policy or regulatory change.
user content: video: hosting: display
Regulatory tool
Complaint mechanism requirement
Customer age limit
User identification requirement
Sanctions
Regulated subjects
1
own content: video: hosting: display
Regulatory tool
Complaint mechanism requirement
Customer age limit
User identification requirement
Sanctions
Regulated subjects
1