China: Adopted Measures for the Administration of Online Live Marketing (Trial Implementation) introducing service access restrictions
Description
Adopted Measures for the Administration of Online Live Marketing (Trial Implementation) introducing service access restrictions
On 23 April 2021, the Cyberspace Administration of China (CAC) and six other state departments adopted the Measures for the Administration of Online Live Marketing (Trial Implementation) regulating the online live-streaming market. The Measures appl…
Scope
Policy Area
Authorisation, registration and licensing
Policy Instrument
Prohibition of goods and services
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body