On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Online Trading Platforms by Order No. 116, which enter into force on 1 February 2026. The Measures require online trading platforms to clearly define the norms for the handling of personal information by in-platform operators, as well as reasonably define their own rights and obligations towards in-platform operators relating to personal information protection, in their platform rules. Platforms may not use platform rules to illegally process network data or to restrict user data rights without justification. Breaches of these requirements, if not covered by other administrative regulations, can draw fines of between RMB 10'000 and RMB 100'000.
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