China: Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including data protection regulation enter into force

Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including data protection regulation enter into force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter into force. The Measures require live e-commerce platform operators to implement measures for protecting personal information.

Scope

Policy Area

Data governance

Policy Instrument

Data protection regulation

Regulated Economic Activity

platform intermediary: e-commerce

Implementation Level

national

Government Branch

executive

Government Body

competition authority

Complete timeline of this policy change

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2025-06-10

in consultation

On 10 June 2025, the State Administration for Market Regulation (SAMR) opened the public consultati…

2025-07-10

processing consultation

On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft re…

2025-12-18

adopted

On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…

2026-02-01

in force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…

Description

Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including data protection regulation enter into force

Scope

Complete timeline of this policy change