On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Live Streaming E-commerce, which enter into force on 1 February 2026. The Measures require platform operators to establish network and data security protection mechanisms, ensure transaction data integrity, and retain transaction and operational data for statutory periods. The Measures link enforcement to the Cybersecurity Law of the People’s Republic of China and require cooperation with regulatory supervision and investigations.
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