Republic of Korea: Personal Information Protection Commission announced investigation into Coupang over alleged forced redirection advertisements
Description
Personal Information Protection Commission announced investigation into Coupang over alleged forced redirection advertisements
On 7 January 2026, the Personal Information Protection Commission (PIPC) announced the launch of an investigation into Coupang regarding potential violations of the Personal Information Protection Act related to forced redirection advertisements. Th…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
data protection authority