Republic of Korea: Personal Information Protection Commission announced investigation into Coupang over alleged forced redirection advertisements

On 7 January 2026, the Personal Information Protection Commission (PIPC) announced the launch of an investigation into Coupang regarding potential violations of the Personal Information Protection Act related to forced redirection advertisements. The PIPC has established a Special Task Force for Intensive Investigation of Coupang-related Issues to examine these practices, commonly known as "hijacking ads". The investigation aims to determine the circumstances and scale of the potential violations to ensure compliance with fair marketing and advertising requirements under the Act.