Republic of Korea: Personal Information Protection Commission investigation into Coupang over alleged forced redirection advertisements
Progress
Current status
under deliberation
07 Jan 2026 under deliberation
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: e-commerce
Government Branch
executive
Government Body
data protection authority
Implementation Level
national
Timeline of events
Personal Information Protection Commission announced investigation into Coupang over alleged forced redirection advertisements
On 7 January 2026, the Personal Information Protection Commission (PIPC) announced the launch of an investigation into Coupang regarding potential violations of the Personal Information Protection Act related to forced redirection advertisements. Th…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
data protection authority