Vietnam: Law No. 75/2025/QH15 amending and supplementing certain articles of the Law on Advertising including design requirement enters into force

On 1 January 2026, Law No. 75/2025/QH15 enters into force, applying the amended Articles 21, 22, and 23 of the Law on Advertising, which set binding design requirements for advertising in print, broadcast, and online environments. Advertising space is limited to a maximum of 30% of the total area of a newspaper issue and 40% of a magazine issue, excluding publications specialising in advertising, with mandatory visual separation from editorial content. Advertising time on promotional television channels is limited to 10% of total daily broadcast time and to 5% on paid television channels, excluding dedicated advertising channels. Programmes of less than 5 minutes may not be interrupted. Programmes of 5 to under 15 minutes may be interrupted once. Programmes of 15 minutes or more may include one additional interruption for each additional 15 minutes, with each interruption capped at 5 minutes. Scrolling or moving advertising text displayed alongside official information may not exceed 10% of the screen area and must not interfere with main content. Online advertisements must display clear identifying marks and provide user interface features enabling users to close advertisements, report violations, or refuse inappropriate advertising.