China: Cyberspace Administration closes consultation on draft Interim Measures for the Administration of Anthropomorphic Interactive Artificial Intelligence Services including user rights

On 25 January 2026, the Cyberspace Administration of China closes the consultation on the draft Interim Measures for the Administration of Anthropomorphic Interactive Artificial Intelligence Services, including content moderation regulation. The measures apply to anthropomorphic interactive AI services, defined as services that simulate human personality, thinking patterns, and communication styles and interact with humans through text, pictures, audio, video, or by other means. The measures would prohibit providers of anthropomorphic interactive AI services from providing, through their services, false promises seriously affecting the behaviour of users, inflicting damage on users' physical or mental health, inducing users to make unreasonable decisions through algorithm manipulation, misleading information, and emotional traps, or simulating the relatives of elderly users. Further, Article 16 would require providers to clearly indicate to users that they are interacting with AI rather than a natural person. Further, providers would be required to conduct safety assessments when launching anthropomorphic interactive services, when new technologies result in major changes for such services, when registered users exceed 1 million or monthly active users exceed 100'000, or when other national security or public interest considerations are relevant. Providers are required to evaluate factors including scale and duration of use, age structure, and group distribution, as well as the identification of high-risk tendencies among users. Article 23 would require providers to restrict or suspend services to users linked to major security risks and notify the relevant authorities.