China: State Administration for Market Regulation adopted rules on internet platform pricing behaviour including fair marketing and advertising practice requirement
Description
State Administration for Market Regulation adopted rules on internet platform pricing behaviour including fair marketing and advertising practice requirement
On 9 December 2025, the National Development and Reform Commission (NDRC), the State Administration for Market Regulation (SAMR), and the Cyberspace Administration of China (CAC) issued rules on internet platform pricing behaviour. Platform operator…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government