China: Fair marketing and advertising requirement in Rules on Internet Platform Pricing Behaviour
Progress
Current status
adopted
10 Apr 2026 in force
09 Dec 2025 adopted
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
platform intermediary: other
Government Branch
executive
Government Body
central government
Implementation Level
national
Timeline of events
State Administration for Market Regulation rules on internet platform pricing behaviour including fair marketing and advertising practice requirement enter into force
On 10 April 2026, the rules on internet platform pricing behaviour issued by the State Administration for Market Regulation (SAMR), the National Development and Reform Commission (NDRC), and the Cyberspace Administration of China (CAC) come into for…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
central government
State Administration for Market Regulation adopted rules on internet platform pricing behaviour including fair marketing and advertising practice requirement
On 9 December 2025, the National Development and Reform Commission (NDRC), the State Administration for Market Regulation (SAMR), and the Cyberspace Administration of China (CAC) issued rules on internet platform pricing behaviour. Platform operator…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
central government