China: Shenzhen Municipal Market Supervision Bureau fined Shenzhen Xiaoe Network Technology RMB 360'000 for failure to verify qualifications of sellers and prevent false advertising
Description
Shenzhen Municipal Market Supervision Bureau fined Shenzhen Xiaoe Network Technology RMB 360'000 for failure to verify qualifications of sellers and prevent false advertising
On 28 November 2025, the State Administration for Market Regulation announced that the Shenzhen Municipal Market Supervision Bureau fined Shenzhen Xiaoe Network Technology RMB 360'000 for failure to verify the qualifications of sellers and prevent f…
Scope
Policy Area
Consumer protection
Policy Instrument
User identification requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce
Implementation Level
subnational
Government Branch
executive
Government Body
consumer protection authority