European Union: European Commission approved acquisition of Interpublic Group of Companies by Omnicom

On 24 November 2025, the European Commission approved the acquisition of Interpublic Group of Companies (IPG) by Omnicom. Both companies are active in advertising development and sales, as well as marketing and communication services. The investigation determined that the national markets for provision of such services in European Economic Area (EEA) countries would remain competitive following the acquisition due to sufficient competition. The ability of the customer to switch services to a competitor would be facilitated by the limited cost of switching, the short duration of contracts, and the bidding nature of the market. Additionally, the Commission determined that the concentration of media owners in EEA countries is high enough to prevent the merged entity from obtaining unbalanced negotiating power against them.