Italy: Competition Authority accepted Google's commitments and closed its investigation over alleged unfair commercial practices

On 4 November 2025, the Italian Competition Authority (AGCM) accepted Google's commitments and closed proceeding PS12714. Under the ruling, Google must revise the consent request circulated under Article 5(2) of Regulation (EU) 2022/1925, provide clearer information regarding the implications of consent on the use of personal data across its services, as well as allowing users to give consent only to specific services. Google must also send the updated request to new, passive, and active users with the required hyperlinks and must implement all commitments and notify AGCM within 180 days of notification of the ruling, with possible penalty payments and business suspension orders for failure to comply. The investigation, initiated on 18 July 2024, concerned allegations that Google provided inadequate, incomplete, and misleading information on the use of personal data across services in its consent requests, without clear information or the ability to limit consent to specific services.